@import url("https://fonts.googleapis.com/css2?family=DM+Sans:opsz,wght@9..40,400;9..40,500;9..40,600;9..40,700&family=DM+Mono:wght@400;500&display=swap");

@font-face {
  font-family: "Telegraf";
  src: url("./assets/fonts/pptelegraf-regular.otf") format("opentype");
  font-display: swap;
  font-style: normal;
  font-weight: 400;
}

@font-face {
  font-family: "Telegraf";
  src: url("./assets/fonts/pptelegraf-ultrabold.otf") format("opentype");
  font-display: swap;
  font-style: normal;
  font-weight: 800;
}

@font-face {
  font-family: "Telegraf";
  src: url("./assets/fonts/pptelegraf-ultralight.otf") format("opentype");
  font-display: swap;
  font-style: normal;
  font-weight: 300;
}

:root {
  --bg: #fafafa;
  --paper: #ffffff;
  --ink: #111111;
  --black: #070707;
  --muted: #777777;
  --soft: #f5f5f5;
  --rose: #b9374f;
  --rose-dark: #570417;
  --rose-hot: #d92753;
  --rose-soft: #fff0f4;
  --line: rgba(17, 17, 17, .12);
  --shadow: 0 10px 28px rgba(17, 17, 17, .10);
  --max: 1380px;
  --pad: clamp(22px, 4.4vw, 62px);
  --radius: 6px;
  --ease: cubic-bezier(.2, .8, .2, 1);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  overflow-x: hidden;
  background: var(--bg);
  color: var(--ink);
  font-family: "DM Sans", Inter, ui-sans-serif, system-ui, sans-serif;
  font-size: 16px;
  line-height: 1.5;
  letter-spacing: 0;
}

body::selection {
  background: var(--rose-soft);
  color: var(--rose-dark);
}

a {
  color: inherit;
  text-decoration: none;
}

img {
  display: block;
  max-width: 100%;
}

main,
.site-header,
.footer {
  max-width: var(--max);
  margin: 0 auto;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  display: flex;
  align-items: center;
  gap: 26px;
  justify-content: space-between;
  padding: 22px var(--pad);
  background: color-mix(in srgb, var(--bg) 90%, transparent);
  backdrop-filter: blur(18px);
}

.brand img {
  width: 174px;
  height: auto;
}

.nav {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 24px;
  color: var(--muted);
  font-size: 14px;
  font-weight: 600;
}

.nav a,
.nav-cta,
.footer a {
  transition: color .25s var(--ease), opacity .25s var(--ease);
}

.nav a:hover,
.footer a:hover {
  color: var(--rose);
}

.nav-cta:hover {
  color: white;
  opacity: .86;
}

.nav-cta {
  min-height: 42px;
  padding: 0 18px;
  border-radius: 999px;
  background: var(--rose);
  color: white;
  font-size: 14px;
  font-weight: 700;
  display: inline-flex;
  align-items: center;
}

.section-pad,
.section-block,
.split-section,
.metrics-band,
.contact-section {
  padding: clamp(70px, 8vw, 128px) var(--pad);
}

.hero {
  position: relative;
  padding-top: clamp(48px, 5vw, 74px);
  padding-bottom: clamp(50px, 6vw, 86px);
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(260px, 330px);
  gap: clamp(30px, 5vw, 66px);
  align-items: end;
}

.eyebrow {
  margin: 0 0 20px;
  color: var(--rose);
  font-family: "DM Mono", ui-monospace, SFMono-Regular, Menlo, monospace;
  font-size: 13px;
  font-weight: 500;
  letter-spacing: .18em;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2,
h3 {
  font-family: "Telegraf", Arial, sans-serif;
  letter-spacing: 0;
}

h1 {
  max-width: 940px;
  margin-bottom: 24px;
  font-size: clamp(52px, 6.1vw, 88px);
  line-height: .96;
  font-weight: 400;
}

h2 {
  max-width: 920px;
  margin-bottom: 0;
  font-size: clamp(42px, 4.8vw, 68px);
  line-height: 1;
  font-weight: 400;
}

h3 {
  font-size: clamp(23px, 2vw, 32px);
  line-height: 1.06;
  font-weight: 400;
}

.hero-copy > p:not(.eyebrow),
.copy-stack p,
.section-head > p,
.contact-section > p {
  color: var(--muted);
  font-size: clamp(17px, 1.3vw, 20px);
  line-height: 1.55;
}

.lede {
  color: var(--ink) !important;
  max-width: 860px;
}

.proof-line {
  max-width: 810px;
  margin-top: 24px;
  padding: 20px 0 0;
  color: var(--rose-dark);
  font-size: clamp(17px, 1.35vw, 20px);
  line-height: 1.5;
  font-weight: 600;
}

.hero-actions {
  display: flex;
  gap: 14px;
  margin-top: 28px;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 48px;
  padding: 0 22px;
  border: 1px solid var(--ink);
  border-radius: 999px;
  background: transparent;
  color: var(--ink);
  font-family: "DM Sans", Inter, ui-sans-serif, system-ui, sans-serif;
  font-size: 15px;
  font-weight: 600;
  transition: transform .25s var(--ease), background .25s var(--ease), color .25s var(--ease);
}

.button.primary,
.button:hover {
  background: var(--ink);
  color: var(--paper);
  transform: translateY(-2px);
}

.hero-panel {
  display: grid;
  gap: 16px;
}

.hero-panel div,
.metrics-band div {
  padding: 0;
  background: transparent;
}

.hero-panel span,
.metrics-band span {
  display: block;
  margin-bottom: 8px;
  font-family: "Telegraf", sans-serif;
  font-size: clamp(28px, 3vw, 44px);
  line-height: 1;
}

.hero-panel p,
.metrics-band p {
  margin: 0;
  color: var(--muted);
}

.hero-portrait {
  position: absolute;
  z-index: 3;
  top: clamp(118px, 10vw, 165px);
  right: clamp(34px, 6vw, 92px);
  width: clamp(150px, 15vw, 230px);
  aspect-ratio: .72 / 1;
  overflow: hidden;
  border-radius: 999px;
  background: #333;
  animation: portraitFloat 7s var(--ease) infinite, portraitWiggle 5.5s ease-in-out infinite;
  transition: transform .7s var(--ease), filter .7s var(--ease);
}

.hero-portrait:hover {
  animation-play-state: paused;
  transform: translateY(-10px) rotate(-1.5deg) scale(1.018);
  filter: saturate(1.05);
}

.hero-portrait img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center top;
}

@keyframes portraitFloat {
  0%, 100% { translate: 0 0; }
  35% { translate: 8px -10px; }
  70% { translate: -7px 6px; }
}

@keyframes portraitWiggle {
  0%, 100% { rotate: 0deg; }
  20% { rotate: .8deg; }
  45% { rotate: -.7deg; }
  68% { rotate: .45deg; }
}

.full-bleed {
  width: 100vw;
  margin-left: calc(50% - 50vw);
  margin-right: calc(50% - 50vw);
}

.hero-slider {
  margin-top: clamp(34px, 4vw, 54px);
  overflow: hidden;
  padding: 8px 0 18px;
}

.slider-track,
.logo-track {
  display: flex;
  width: max-content;
  animation: drift 45s linear infinite;
}

.slider-track {
  gap: 18px;
}

.hero-slider:hover .slider-track,
.clients-strip:hover .logo-track {
  animation-play-state: paused;
}

@keyframes drift {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

.media-card {
  position: relative;
  width: min(34vw, 370px);
  min-width: 280px;
  aspect-ratio: 1.62 / 1;
  overflow: hidden;
  border-radius: var(--radius);
  background: #e8e8e8;
}

.media-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(.98);
  transition: transform .7s var(--ease);
}

.media-card:hover img {
  transform: scale(1.045);
}

.media-card span {
  position: absolute;
  left: 18px;
  bottom: 16px;
  right: 18px;
  color: white;
  font-size: 14px;
  font-weight: 600;
  text-shadow: 0 1px 16px rgba(0,0,0,.65);
}

.clients-strip {
  margin-top: 30px;
  padding: 26px 0 0;
  overflow: hidden;
  text-align: center;
}

.clients-strip p {
  margin: 0 0 18px;
  color: var(--muted);
  font-family: "DM Mono", ui-monospace, SFMono-Regular, Menlo, monospace;
  font-size: 13px;
  font-weight: 500;
  letter-spacing: .12em;
  text-transform: uppercase;
}

.logo-track {
  gap: 0;
  align-items: center;
  padding: 0;
  animation-duration: 38s;
}

.logo-track span {
  display: grid;
  place-items: center;
  width: clamp(190px, 18vw, 270px);
  height: 132px;
  border-left: 1px solid var(--line);
}

.logo-track span:last-child {
  border-right: 1px solid var(--line);
}

.logo-track img {
  width: auto;
  height: auto;
  max-width: 150px;
  max-height: 54px;
  object-fit: contain;
  filter: brightness(.58) contrast(1.18);
  opacity: 1;
}

.split-section {
  position: relative;
  display: grid;
  grid-template-columns: minmax(300px, 42%) minmax(0, 1fr);
  gap: clamp(34px, 7vw, 94px);
  border-top: 1px solid var(--line);
}

.section-block,
.metrics-band {
  border-top: 1px solid var(--line);
}

.copy-stack {
  display: grid;
  gap: 22px;
}

.copy-stack p {
  margin-bottom: 0;
}

.sticky-copy-section {
  align-items: start;
}

.sticky-copy-section > div:first-child {
  position: sticky;
  top: 112px;
}

.sticky-copy-section .copy-stack {
  gap: 18px;
  border-top: 0;
}

.sticky-copy-section .copy-stack p {
  padding: 0;
  border-bottom: 0;
  opacity: .48;
  transform: translateY(18px);
  transition: opacity .9s var(--ease), transform .9s var(--ease), color .9s var(--ease);
}

.sticky-copy-section .story-copy p,
.sticky-copy-section .about-copy p {
  max-width: 780px;
  font-size: clamp(19px, 1.55vw, 24px);
  line-height: 1.62;
}

.sticky-copy-section.is-visible .copy-stack p {
  opacity: 1;
  transform: translateY(0);
}

.about-copy {
  gap: 30px;
}

.about-photo-strip {
  display: grid;
  grid-template-columns: 1.15fr .85fr;
  gap: 14px;
  margin-top: 12px;
  opacity: 0;
  transform: translateY(18px);
  transition: opacity .85s var(--ease), transform .85s var(--ease);
}

.sticky-copy-section.is-visible .about-photo-strip {
  opacity: 1;
  transform: translateY(0);
  transition-delay: .18s;
}

.about-photo-strip img {
  width: 100%;
  height: 100%;
  min-height: 190px;
  object-fit: cover;
  border-radius: 14px;
  filter: saturate(.96) contrast(1.02);
}

.about-photo-strip img:first-child {
  grid-row: span 2;
  min-height: 394px;
}

.sticky-copy-section.is-visible .copy-stack p:nth-child(2) { transition-delay: .08s; }
.sticky-copy-section.is-visible .copy-stack p:nth-child(3) { transition-delay: .16s; }
.sticky-copy-section.is-visible .copy-stack p:nth-child(4) { transition-delay: .24s; }
.sticky-copy-section.is-visible .copy-stack p:nth-child(5) { transition-delay: .32s; }
.sticky-copy-section.is-visible .copy-stack p:nth-child(6) { transition-delay: .4s; }
.sticky-copy-section.is-visible .copy-stack p:nth-child(7) { transition-delay: .48s; }
.sticky-copy-section.is-visible .copy-stack p:nth-child(8) { transition-delay: .56s; }

.metrics-band {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  padding: 0 var(--pad) clamp(70px, 8vw, 120px);
  border-top: 0;
  overflow: hidden;
}

.metrics-band div {
  min-height: 170px;
  padding: clamp(32px, 4vw, 52px) clamp(18px, 3vw, 38px);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

.metrics-band div:last-child {
  border-right: 1px solid var(--line);
}

.section-head {
  display: grid;
  grid-template-columns: minmax(300px, 56%) minmax(260px, 1fr);
  gap: clamp(34px, 7vw, 90px);
  align-items: end;
  margin-bottom: clamp(36px, 5vw, 72px);
}

.stacked-head {
  display: grid;
  grid-template-columns: 1fr;
  gap: clamp(24px, 3vw, 42px);
  align-items: start;
}

.stacked-head h2 {
  max-width: 1180px;
}

.intro-copy {
  max-width: 940px;
}

.section-head .text-link {
  justify-self: end;
  align-self: end;
}

.lens-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}

.work-lens-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
  margin: clamp(8px, 2vw, 24px) 0 clamp(64px, 8vw, 108px);
  border-top: 1px solid var(--line);
  counter-reset: lens-row;
}

.work-lens-grid article {
  counter-increment: lens-row;
  display: grid;
  grid-template-columns: 88px minmax(230px, .42fr) minmax(250px, .52fr) minmax(0, 1fr);
  gap: clamp(20px, 3vw, 52px);
  min-height: 0;
  padding: clamp(28px, 4vw, 54px) clamp(18px, 2.4vw, 34px);
  border-bottom: 1px solid var(--line);
  background: transparent;
  border-radius: 10px;
  transition: background .35s var(--ease), color .35s var(--ease), transform .35s var(--ease), border-color .35s var(--ease);
}

.work-lens-grid article::before {
  content: counter(lens-row, decimal-leading-zero);
  color: var(--rose);
  font-family: "DM Mono", ui-monospace, SFMono-Regular, Menlo, monospace;
  font-size: 13px;
  letter-spacing: .14em;
  line-height: 1.1;
}

.work-lens-grid article:hover {
  background: var(--rose);
  color: white;
  transform: translateX(6px);
  border-color: var(--rose);
}

.work-lens-grid h3 {
  margin: 0;
  color: var(--rose-dark);
  font-size: clamp(28px, 2.5vw, 42px);
  line-height: 1.02;
}

.work-lens-grid article > p {
  margin: 0;
  color: var(--ink);
  font-size: clamp(18px, 1.45vw, 22px);
  line-height: 1.45;
}

.work-lens-grid .proof-list {
  display: grid;
  gap: 0;
  margin: 0;
  padding: 0;
  list-style: none;
  color: var(--muted);
}

.work-lens-grid .proof-list li {
  padding: 0 0 14px;
  margin: 0 0 14px;
  border-bottom: 1px solid rgba(17, 17, 17, .08);
  font-size: 16px;
  line-height: 1.5;
}

.work-lens-grid .proof-list li:last-child {
  margin-bottom: 0;
  padding-bottom: 0;
  border-bottom: 0;
}

.lens-grid article,
.article-grid a {
  background: transparent;
}

.lens-grid article {
  min-height: 250px;
  padding: 26px;
  transition: background .35s var(--ease), color .35s var(--ease), transform .35s var(--ease);
}

.lens-grid article:hover {
  background: var(--rose);
  color: white;
  transform: translateY(-4px);
}

.lens-grid h3 {
  margin-bottom: 24px;
  color: var(--rose-dark);
  transition: color .35s var(--ease);
}

.lens-grid p {
  color: var(--muted);
  font-size: 18px;
  transition: color .35s var(--ease);
}

.proof-list {
  display: grid;
  gap: 10px;
  margin: 22px 0 0;
  padding-left: 18px;
  color: var(--muted);
  font-size: 15px;
  line-height: 1.55;
  transition: color .35s var(--ease);
}

.lens-grid article:hover h3,
.lens-grid article:hover p,
.lens-grid article:hover .proof-list {
  color: white;
}

.work-lens-grid article,
.work-lens-grid article:hover {
  min-height: 0;
  padding: clamp(28px, 4vw, 54px) clamp(18px, 2.4vw, 34px);
}

.work-lens-grid article:hover h3 {
  color: white;
}

.work-lens-grid article:hover p,
.work-lens-grid article:hover .proof-list {
  color: white;
}

.work-lens-grid article:hover::before,
.work-lens-grid article:hover .proof-list li {
  color: white;
  border-color: rgba(255, 255, 255, .25);
}

.selected-work-head {
  margin-top: 0;
  margin-bottom: 18px;
}

.thinking-timeline {
  position: relative;
  display: grid;
  gap: clamp(26px, 4vw, 52px);
}

.thinking-timeline::before {
  display: none;
}

.thinking-timeline article {
  position: sticky;
  top: 112px;
  display: grid;
  grid-template-columns: 120px minmax(0, 1fr);
  gap: clamp(28px, 5vw, 90px);
  align-items: center;
  min-height: min(58vh, 520px);
  padding: clamp(34px, 5vw, 72px);
  border: 1px solid var(--line);
  border-radius: 18px;
  background: var(--paper);
  box-shadow: 0 22px 60px rgba(17, 17, 17, .06);
  opacity: 0;
  transform: translateY(18px);
  transition: opacity .85s var(--ease), transform .85s var(--ease), border-color .35s var(--ease), background .35s var(--ease);
}

.thinking-timeline article:nth-child(2) {
  top: 132px;
}

.thinking-timeline article:nth-child(3) {
  top: 152px;
  margin-bottom: clamp(36px, 7vw, 110px);
}

.thinking-timeline article:hover {
  border-color: rgba(188, 51, 80, .35);
  background: linear-gradient(135deg, var(--paper), #fff7f9);
}

.reveal.is-visible .thinking-timeline article {
  opacity: 1;
  transform: translateY(0);
}

.reveal.is-visible .thinking-timeline article:nth-child(2) { transition-delay: .1s; }
.reveal.is-visible .thinking-timeline article:nth-child(3) { transition-delay: .2s; }

.thinking-timeline span {
  position: relative;
  z-index: 1;
  display: grid;
  width: 96px;
  height: 96px;
  place-items: center;
  border: 1px solid var(--line);
  border-radius: 50%;
  background: var(--paper);
  color: var(--rose);
  font-family: "DM Mono", ui-monospace, SFMono-Regular, Menlo, monospace;
  font-size: 13px;
  letter-spacing: .12em;
}

.thinking-timeline h3 {
  max-width: 900px;
  margin-bottom: 18px;
  color: var(--rose-dark);
  font-size: clamp(38px, 4.2vw, 70px);
}

.thinking-timeline p {
  max-width: 760px;
  margin: 0;
  color: var(--muted);
  font-size: clamp(18px, 1.45vw, 22px);
  line-height: 1.55;
}

.experience-list {
  display: grid;
}

.experience-list article {
  display: grid;
  grid-template-columns: 150px minmax(250px, .8fr) minmax(0, 1.25fr);
  gap: 28px;
  padding: clamp(28px, 3.6vw, 48px) clamp(16px, 2vw, 28px);
  border-top: 1px solid var(--line);
  transition: opacity .85s var(--ease), background .35s var(--ease), color .35s var(--ease), transform .35s var(--ease), border-color .35s var(--ease);
}

.experience-list article:first-child {
  border-top-color: rgba(17, 17, 17, .22);
}

.experience-list time {
  color: var(--rose);
  font-weight: 600;
  transition: color .35s var(--ease);
}

.experience-list h3 {
  margin: 0 0 10px;
}

.experience-list article > div p {
  margin: 0;
  color: var(--muted);
  font-size: 15px;
  line-height: 1.5;
  transition: color .35s var(--ease);
}

.experience-role {
  margin: 0;
  color: var(--ink);
  font-size: clamp(18px, 1.6vw, 24px);
  line-height: 1.28;
  font-weight: 500;
  transition: color .35s var(--ease);
}

.experience-list article:hover {
  background: var(--rose);
  color: white;
  border-color: var(--rose);
  transform: translateX(6px);
}

.experience-list article:hover time,
.experience-list article:hover p,
.experience-list article:hover .experience-role {
  color: white;
}

.mini-list {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
  margin-top: 18px;
}

.capability-grid {
  margin-top: clamp(28px, 4vw, 54px);
  gap: clamp(22px, 3vw, 36px);
}

.mini-list article {
  display: grid;
  gap: 16px;
  align-content: start;
  padding-top: 28px;
  border-top: 1px solid var(--line);
  transition: opacity .85s var(--ease), transform .35s var(--ease), border-color .35s var(--ease);
}

.mini-list article:hover {
  transform: translateY(-5px);
  border-color: rgba(188, 51, 80, .45);
}

.mini-list svg {
  width: 34px;
  height: 34px;
  stroke: var(--rose);
  stroke-width: 1.7;
  stroke-linecap: round;
  stroke-linejoin: round;
  fill: none;
}

.mini-list h3 {
  margin: 0;
  color: var(--ink);
  font-family: "Telegraf", Arial, sans-serif;
  font-size: 18px;
  line-height: 1.2;
  font-weight: 400;
}

.mini-list p {
  margin: 0;
  color: var(--muted);
  font-size: 16px;
  line-height: 1.5;
}

.hcai-section {
  position: relative;
  overflow: hidden;
}

.hcai-section::before {
  content: "";
  position: absolute;
  inset: 10% auto auto 58%;
  width: 420px;
  height: 420px;
  border: 1px solid rgba(185, 55, 79, .12);
  border-radius: 50%;
  pointer-events: none;
}

.hcai-head {
  align-items: start;
}

.hcai-head h2 {
  max-width: 980px;
}

.hcai-intro {
  display: grid;
  gap: 18px;
  max-width: 720px;
}

.hcai-intro p {
  margin: 0;
  color: var(--muted);
  font-size: clamp(17px, 1.3vw, 20px);
  line-height: 1.58;
}

.hcai-intro strong {
  color: var(--ink);
  font-weight: 700;
}

.hcai-method-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1px;
  margin-top: clamp(36px, 5vw, 78px);
  border: 1px solid var(--line);
  background: var(--line);
}

.hcai-method-grid article {
  display: grid;
  align-content: start;
  gap: 18px;
  min-height: 430px;
  padding: clamp(28px, 3.6vw, 46px);
  background: var(--bg);
  transition: background .35s var(--ease), color .35s var(--ease), transform .35s var(--ease);
}

.hcai-method-grid article:hover {
  background: var(--rose);
  color: white;
  transform: translateY(-4px);
}

.hcai-method-grid span {
  color: var(--rose);
  font-family: "DM Mono", ui-monospace, SFMono-Regular, Menlo, monospace;
  font-size: 13px;
  letter-spacing: .14em;
  transition: color .35s var(--ease);
}

.hcai-method-grid h3 {
  margin: 0;
  color: var(--rose-dark);
  font-size: clamp(30px, 3vw, 48px);
  text-transform: none;
  transition: color .35s var(--ease);
}

.hcai-method-grid h4 {
  margin: 0;
  color: var(--ink);
  font-family: "DM Sans", Inter, ui-sans-serif, system-ui, sans-serif;
  font-size: 18px;
  line-height: 1.35;
  font-weight: 700;
  transition: color .35s var(--ease);
}

.hcai-method-grid p {
  margin: 0;
  color: var(--muted);
  font-size: 16px;
  line-height: 1.55;
  transition: color .35s var(--ease);
}

.hcai-method-grid .focus-line {
  align-self: end;
  padding-top: 22px;
  border-top: 1px solid rgba(17, 17, 17, .12);
  color: var(--rose-dark);
  font-size: 14px;
  font-weight: 700;
}

.hcai-method-grid article:hover span,
.hcai-method-grid article:hover h3,
.hcai-method-grid article:hover h4,
.hcai-method-grid article:hover p,
.hcai-method-grid article:hover .focus-line {
  color: white;
  border-color: rgba(255, 255, 255, .28);
}

.hcai-loop {
  margin-top: clamp(30px, 5vw, 72px);
  padding: clamp(28px, 4vw, 52px) 0 0;
  border-top: 1px solid var(--line);
}

.hcai-loop > p:first-child {
  margin-bottom: 20px;
  color: var(--rose);
  font-family: "DM Mono", ui-monospace, SFMono-Regular, Menlo, monospace;
  font-size: 13px;
  letter-spacing: .16em;
  text-transform: uppercase;
}

.hcai-loop div {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  border: 1px solid var(--line);
  background: var(--paper);
}

.hcai-loop span {
  position: relative;
  display: grid;
  min-height: 96px;
  place-items: center;
  padding: 18px;
  color: var(--ink);
  font-weight: 700;
  text-align: center;
  border-right: 1px solid var(--line);
}

.hcai-loop span:last-child {
  border-right: 0;
}

.hcai-loop span:not(:last-child)::after {
  content: "→";
  position: absolute;
  right: -11px;
  z-index: 2;
  width: 22px;
  height: 22px;
  display: grid;
  place-items: center;
  border-radius: 50%;
  background: var(--rose);
  color: white;
  font-size: 13px;
}

.hcai-loop > p:not(:first-child) {
  max-width: 920px;
  margin: 24px 0 0;
  color: var(--muted);
  font-size: clamp(17px, 1.3vw, 20px);
  line-height: 1.58;
}

.hcai-loop strong {
  color: var(--ink);
}

.talks-shell {
  position: relative;
  display: grid;
  grid-template-columns: 1fr;
  align-items: center;
}

.talks-track {
  display: flex;
  gap: 24px;
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  scroll-behavior: smooth;
  scrollbar-width: none;
  padding: 12px 0 36px;
}

.talks-track::-webkit-scrollbar {
  display: none;
}

.round-control {
  position: absolute;
  z-index: 5;
  top: 50%;
  width: 52px;
  height: 52px;
  border: 0;
  border-radius: 50%;
  background: var(--paper);
  color: var(--ink);
  font-size: 34px;
  line-height: 1;
  cursor: pointer;
  transform: translateY(-50%);
  transition: transform .25s var(--ease), background .25s var(--ease), color .25s var(--ease);
}

.round-control:hover {
  transform: translateY(-50%) scale(1.04);
  background: var(--ink);
  color: var(--paper);
}

.round-control.rose {
  background: var(--rose);
  color: white;
}

[data-prev] {
  left: 22px;
}

[data-next] {
  right: 22px;
}

.testimonial-marquee {
  overflow: hidden;
  padding: 8px 0 36px;
  display: grid;
  gap: 18px;
}

.testimonial-track {
  display: flex;
  width: max-content;
  gap: 18px;
  animation: drift 32s linear infinite;
}

.testimonial-row-two {
  animation-name: driftReverse;
  transform: translateX(-180px);
}

.testimonial-marquee:hover .testimonial-track {
  animation-play-state: paused;
}

.testimonial-track article {
  display: flex;
  width: min(82vw, 450px);
  min-height: 330px;
  flex-direction: column;
  justify-content: space-between;
  padding: 28px;
  border-radius: 16px;
  background: var(--paper);
  box-shadow: 0 0 0 1px rgba(17, 17, 17, .06);
}

.testimonial-track article p {
  color: #242424;
  font-size: 17px;
  line-height: 1.58;
}

.testimonial-track article div {
  display: flex;
  gap: 14px;
  align-items: center;
  margin-top: 26px;
}

.testimonial-track img {
  width: 50px;
  height: 50px;
  border-radius: 50%;
  object-fit: cover;
}

.testimonial-track span {
  display: grid;
  gap: 3px;
  color: var(--muted);
  font-size: 13px;
  line-height: 1.3;
}

.testimonial-track strong {
  color: var(--rose-dark);
  font-size: 12px;
  letter-spacing: .08em;
}

.article-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
}

.research-line {
  max-width: 1040px;
  margin: -36px 0 34px;
  color: var(--rose);
  font-size: 15px;
  font-weight: 600;
  line-height: 1.6;
}

.article-grid a {
  overflow: hidden;
  transition: opacity .85s var(--ease), transform .85s var(--ease);
}

.article-grid img {
  width: 100%;
  aspect-ratio: 1.85 / 1;
  object-fit: cover;
  border-radius: 16px;
  transition: transform .7s var(--ease), filter .7s var(--ease);
}

.article-grid a:hover img {
  transform: scale(1.055);
  filter: saturate(1.05);
}

.article-grid div {
  padding: 22px 0 0;
}

.article-grid span {
  display: block;
  margin-bottom: 14px;
  color: var(--rose);
  font-size: 13px;
  font-weight: 600;
}

.article-grid h3 {
  margin-bottom: 12px;
}

.article-grid p {
  margin-bottom: 0;
  color: var(--muted);
}

.talk-card {
  flex: 0 0 min(86vw, 980px);
  display: grid;
  grid-template-columns: minmax(280px, 42%) minmax(0, 1fr);
  gap: clamp(28px, 5vw, 76px);
  scroll-snap-align: start;
  align-items: center;
  min-height: 380px;
  padding: 26px;
  border-radius: var(--radius);
  background: var(--paper);
}

.talk-card img {
  width: 100%;
  aspect-ratio: 1.35 / 1;
  object-fit: cover;
  border-radius: var(--radius);
}

.talk-card p {
  margin-bottom: 12px;
  color: var(--rose);
  font-weight: 600;
}

.talk-card h3 {
  max-width: 720px;
  margin-bottom: 20px;
  font-size: clamp(28px, 2.8vw, 40px);
}

.talk-card span {
  display: block;
  max-width: 740px;
  color: var(--muted);
  font-size: 16px;
  line-height: 1.55;
}

.initiative-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
}

.initiative-grid article {
  display: grid;
  grid-template-columns: 56px minmax(260px, .54fr) minmax(0, 1fr);
  gap: clamp(22px, 4vw, 64px);
  align-items: start;
  padding: clamp(28px, 3.6vw, 48px) 0;
  border-top: 1px solid var(--line);
  opacity: 0;
  transform: translateY(18px);
  transition: opacity .85s var(--ease), transform .85s var(--ease), background .35s var(--ease), color .35s var(--ease), padding .35s var(--ease), border-color .35s var(--ease);
}

.reveal.is-visible .initiative-grid article {
  opacity: 1;
  transform: translateY(0);
}

.reveal.is-visible .initiative-grid article:nth-child(2) { transition-delay: .08s; }
.reveal.is-visible .initiative-grid article:nth-child(3) { transition-delay: .16s; }
.reveal.is-visible .initiative-grid article:nth-child(4) { transition-delay: .24s; }

.initiative-grid article:first-child {
  border-top-color: rgba(17, 17, 17, .22);
}

.initiative-grid article:hover {
  background: var(--rose);
  color: white;
  padding-left: 22px;
  padding-right: 22px;
  border-color: var(--rose);
  transform: translateY(-2px);
}

.initiative-grid svg {
  width: 38px;
  height: 38px;
  stroke: var(--rose);
  stroke-width: 1.7;
  stroke-linecap: round;
  stroke-linejoin: round;
  fill: none;
  transition: stroke .35s var(--ease);
}

.initiative-grid h3 {
  margin: 0;
  color: var(--rose-dark);
  font-size: clamp(26px, 2.4vw, 38px);
  line-height: 1.06;
  transition: color .35s var(--ease);
}

.initiative-grid p {
  margin: 0;
  color: var(--muted);
  max-width: 720px;
  font-size: clamp(17px, 1.35vw, 21px);
  line-height: 1.58;
  transition: color .35s var(--ease);
}

.initiative-grid article:hover h3,
.initiative-grid article:hover p {
  color: white;
}

.initiative-grid article:hover svg {
  stroke: white;
}

.contact-section {
  position: relative;
  display: grid;
  grid-template-columns: minmax(300px, 1.05fr) minmax(300px, .85fr);
  gap: clamp(42px, 8vw, 120px);
  align-items: center;
  max-width: none;
  min-height: 720px;
  margin-left: calc(50% - 50vw);
  margin-right: calc(50% - 50vw);
  padding-left: max(var(--pad), calc((100vw - var(--max)) / 2 + var(--pad)));
  padding-right: max(var(--pad), calc((100vw - var(--max)) / 2 + var(--pad)));
  overflow: hidden;
  background: #0c0c0c;
  color: white;
}

.contact-section::before,
.contact-section::after {
  content: "";
  position: absolute;
  pointer-events: none;
  border: 1px solid rgba(255,255,255,.08);
}

.contact-section::before {
  width: 620px;
  height: 620px;
  left: 18%;
  top: -120px;
  border-radius: 50%;
}

.contact-section::after {
  width: 760px;
  height: 760px;
  left: -90px;
  bottom: -420px;
  border-radius: 50%;
}

.contact-section h2 {
  position: relative;
  z-index: 1;
  margin: 0 0 clamp(24px, 3vw, 42px);
  max-width: 780px;
  color: white;
  font-size: clamp(48px, 5.4vw, 86px);
  line-height: .98;
  font-weight: 400;
}

.contact-copy {
  position: relative;
  z-index: 1;
  display: grid;
  align-content: center;
}

.contact-copy p {
  max-width: 620px;
  margin: 0;
  color: rgba(255,255,255,.58);
  font-size: clamp(18px, 1.6vw, 24px);
  line-height: 1.48;
}

.contact-card {
  position: relative;
  z-index: 1;
  display: grid;
  gap: 36px;
}

.contact-profile {
  display: flex;
  align-items: center;
  gap: 26px;
}

.contact-profile img {
  width: 104px;
  height: 104px;
  border-radius: 50%;
  object-fit: cover;
}

.contact-profile h3 {
  margin: 0 0 8px;
  color: white;
  font-size: 30px;
  font-weight: 400;
}

.contact-profile p {
  margin: 0;
  color: rgba(255,255,255,.58);
  font-size: 19px;
  line-height: 1.35;
}

.contact-label {
  display: block;
  margin-bottom: 12px;
  color: rgba(255,255,255,.45);
  font-weight: 600;
}

.contact-email {
  display: inline-block;
  color: white;
  font-family: "Telegraf", Arial, sans-serif;
  font-size: clamp(34px, 3.6vw, 52px);
  line-height: 1;
  font-weight: 500;
  transition: color .25s var(--ease);
}

.contact-email:hover {
  color: var(--rose);
}

.contact-card .button {
  width: max-content;
  min-height: 62px;
  padding: 0 38px;
  border: 0;
  background: var(--rose);
  color: white;
  box-shadow: none;
}

.contact-socials {
  display: grid;
  gap: 16px;
}

.contact-socials h3 {
  margin: 0;
  color: white;
  font-family: "DM Mono", ui-monospace, SFMono-Regular, Menlo, monospace;
  font-size: 17px;
  letter-spacing: .08em;
}

.contact-links {
  display: flex;
  flex-wrap: wrap;
  gap: 18px;
}

.contact-links a {
  color: white;
  font-size: 20px;
  font-weight: 600;
  transition: color .25s var(--ease);
}

.contact-links a:hover {
  color: var(--rose);
}

.text-link {
  color: var(--rose);
  font-size: 20px;
  font-weight: 600;
  text-decoration: underline;
  text-underline-offset: 8px;
}

.footer {
  display: grid;
  grid-template-columns: minmax(260px, .7fr) minmax(0, 1fr);
  align-items: start;
  gap: clamp(34px, 7vw, 110px);
  padding: clamp(48px, 6vw, 86px) var(--pad);
  background: var(--black);
  color: white;
}

.footer p {
  margin: 0;
  color: rgba(255,255,255,.78);
}

.footer-kicker {
  margin-bottom: 10px !important;
  color: white !important;
  font-family: "Telegraf", Arial, sans-serif;
  font-size: clamp(30px, 3vw, 46px);
  line-height: 1;
}

.footer nav {
  display: grid;
  grid-template-columns: repeat(4, minmax(110px, 1fr));
  gap: 14px 24px;
  justify-items: start;
}

.footer a {
  color: #ff9cb0;
  font-size: 15px;
  font-weight: 600;
}

.reveal {
  opacity: 0;
  transform: translateY(22px);
  transition: opacity .9s var(--ease), transform .9s var(--ease);
}

.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

.reveal > * {
  opacity: 0;
  transform: translateY(14px);
  transition: opacity .75s var(--ease), transform .75s var(--ease);
}

.reveal.is-visible > * {
  opacity: 1;
  transform: translateY(0);
}

.reveal.is-visible > *:nth-child(2) { transition-delay: .08s; }
.reveal.is-visible > *:nth-child(3) { transition-delay: .14s; }
.reveal.is-visible > *:nth-child(4) { transition-delay: .2s; }
.reveal.is-visible > *:nth-child(5) { transition-delay: .26s; }
.reveal.is-visible > *:nth-child(6) { transition-delay: .32s; }

.copy-stack p,
.mini-list article,
.article-grid a,
.experience-list article {
  will-change: opacity, transform;
}

.mini-list article,
.article-grid a,
.experience-list article {
  opacity: 0;
  transform: translateY(16px);
}

.reveal.is-visible .copy-stack p {
  animation: softRise .75s var(--ease) both;
}

.reveal.is-visible .copy-stack p:nth-child(2) { animation-delay: .08s; }
.reveal.is-visible .copy-stack p:nth-child(3) { animation-delay: .16s; }
.reveal.is-visible .copy-stack p:nth-child(4) { animation-delay: .24s; }
.reveal.is-visible .copy-stack p:nth-child(5) { animation-delay: .32s; }
.reveal.is-visible .copy-stack p:nth-child(6) { animation-delay: .4s; }

.reveal.is-visible .mini-list article,
.reveal.is-visible .article-grid a,
.reveal.is-visible .experience-list article {
  opacity: 1;
  transform: translateY(0);
}

.reveal.is-visible .mini-list article:nth-child(2),
.reveal.is-visible .article-grid a:nth-child(2),
.reveal.is-visible .experience-list article:nth-child(2) { transition-delay: .08s; }

.reveal.is-visible .mini-list article:nth-child(3),
.reveal.is-visible .article-grid a:nth-child(3),
.reveal.is-visible .experience-list article:nth-child(3) { transition-delay: .16s; }

.reveal.is-visible .article-grid a:nth-child(4),
.reveal.is-visible .experience-list article:nth-child(4) { transition-delay: .24s; }

.reveal.is-visible .experience-list article:nth-child(5) { transition-delay: .32s; }
.reveal.is-visible .experience-list article:nth-child(6) { transition-delay: .4s; }
.reveal.is-visible .experience-list article:nth-child(7) { transition-delay: .48s; }

.reveal.is-visible .mini-list article:hover {
  transform: translateY(-5px);
}

.reveal.is-visible .experience-list article:hover {
  transform: translateX(6px);
}

@keyframes softRise {
  from {
    opacity: 0;
    transform: translateY(16px);
  }
  to {
    opacity: 1;
    transform: translateY(0);
  }
}

@keyframes driftReverse {
  from { transform: translateX(-50%); }
  to { transform: translateX(0); }
}

@media (max-width: 980px) {
  .nav,
  .nav-cta {
    display: none;
  }

  .hero-grid,
  .split-section,
  .section-head,
  .talk-card,
  .experience-list article {
    grid-template-columns: 1fr;
  }

  .hero-panel {
    grid-template-columns: repeat(3, 1fr);
  }

  .hero-portrait {
    position: relative;
    top: auto;
    right: auto;
    width: min(56vw, 220px);
    margin: 34px auto 0;
  }

  .metrics-band,
  .lens-grid,
  .article-grid,
  .hcai-method-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .work-lens-grid {
    grid-template-columns: 1fr;
  }

  .work-lens-grid article {
    grid-template-columns: 70px minmax(220px, .75fr) minmax(0, 1fr);
  }

  .work-lens-grid .proof-list {
    grid-column: 2 / -1;
  }

  .sticky-copy-section > div:first-child {
    position: static;
  }

  .mini-list {
    grid-template-columns: 1fr;
  }

  .initiative-grid article {
    grid-template-columns: 46px minmax(220px, .45fr) minmax(0, 1fr);
  }

  .hcai-loop div {
    grid-template-columns: 1fr;
  }

  .hcai-loop span {
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .hcai-loop span:last-child {
    border-bottom: 0;
  }

  .hcai-loop span:not(:last-child)::after {
    right: auto;
    bottom: -11px;
    transform: rotate(90deg);
  }
}

@media (max-width: 640px) {
  .section-pad,
  .section-block,
  .split-section,
  .metrics-band,
  .contact-section {
    padding-left: 18px;
    padding-right: 18px;
  }

  .brand img {
    width: 138px;
  }

  h1 {
    font-size: clamp(44px, 13.5vw, 68px);
  }

  h2 {
    font-size: clamp(36px, 11vw, 54px);
  }

  .hero-panel,
  .metrics-band,
  .lens-grid,
  .work-lens-grid,
  .hcai-method-grid,
  .article-grid,
  .initiative-grid {
    grid-template-columns: 1fr;
  }

  .hcai-method-grid article {
    min-height: auto;
  }

  .work-lens-grid article {
    grid-template-columns: 1fr;
    gap: 16px;
  }

  .work-lens-grid .proof-list {
    grid-column: auto;
  }

  .about-photo-strip {
    grid-template-columns: 1fr;
  }

  .about-photo-strip img:first-child {
    grid-row: auto;
    min-height: 220px;
  }

  .thinking-timeline::before {
    left: 26px;
  }

  .thinking-timeline article {
    top: 84px;
    grid-template-columns: 1fr;
    gap: 18px;
    min-height: auto;
    padding: 26px;
  }

  .thinking-timeline span {
    width: 54px;
    height: 54px;
  }

  .initiative-grid article {
    grid-template-columns: 38px 1fr;
    gap: 16px;
  }

  .initiative-grid article p {
    grid-column: 2;
  }

  .metrics-band div,
  .metrics-band div:last-child {
    border-right: 1px solid var(--line);
  }

  .round-control {
    display: none;
  }

  .footer {
    grid-template-columns: 1fr;
  }

  .footer nav {
    grid-template-columns: repeat(2, minmax(110px, 1fr));
  }

  .contact-section {
    grid-template-columns: 1fr;
    min-height: auto;
    padding-top: 90px;
    padding-bottom: 90px;
  }

  .contact-section h2 {
    font-size: clamp(44px, 14vw, 72px);
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    animation-duration: .01ms !important;
    animation-iteration-count: 1 !important;
    scroll-behavior: auto !important;
    transition-duration: .01ms !important;
  }
}